White papers and lead-gen reports
for climate tech, clean tech, carbon accounting, supply chain and data centre companies.
Written by a GreenTech Specialist. Built to fill your pipeline.
Nothing makes your smart, sceptical buyers switch off like generic, non-specialist content. Strategic, long-form assets capture their attention with genuine expertise and convert it into high-quality SQLs.
When we partner together, your white paper or report will:
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Generate higher-quality SQLs primed to convert
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Bridge the gap between your engineers' expertise and your buyers' understanding
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Help your sales team start conversations and shorten sales cycles with a credible, high-value asset
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Position your brand as an authoritative thought leader in GreenTech
Clients I've partnered with on GreenTech content:
Publications I've written for about GreenTech:
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"Nails our proposition without significant oversight"
"We have started reporting the objective results of Kezia's creativity, and it's plain to see that the work is effective. Engagement and click-through rates are well above benchmarks and improving. Moreover, Kezia consistently nails our brand personality and proposition without significant oversight. And she doesn't 'just' generate a post or article; she's always looking for an angle and how to improve her work's relevance. Put simply, we trust Kezia and consider her a valuable member of our team."
Matt Bagwell, CMO, Deep Green
Want similar results?
Your buyers don’t understand the tech behind your solution. Your content doesn’t help.
At the frontier of GreenTech, your technology is complex. Content agencies (or, worse, AI) exacerbate the problem with surface-level white papers that don’t have the depth to explain your multi-faceted solution. The outcome? Your SMEs spend hours correcting content that still misses the mark with buyers.
You need to partner with a GreenTech specialist who understands the difference between Scope 2 and Scope 3. Who knows data centre cooling designs inside out. Who stays up to date with the latest clean energy bills and carbon systems. Who can translate your engineers’ expertise into a narrative that even your busiest buyers read till the end.
That’s where I come in.
Journalism background. Lead-gen expertise. GreenTech specialist.
I’ve written for national publications, run a B2B content vertical and covered all things GreenTech as a Sustainability and Digitalisation Editor. I’ve partnered with data centre, climate tech and supply chain companies on conversion-driving, SQL-focused content.
I understand your industry without hours of briefing. You bring the SME expertise, I’ll jump straight into lead-gen strategy and production. Together, we’ll produce white papers and reports that your buyers actually read, improving your SQL quality and conversion rate.
Here's how we'll work together:
01 Strategy
We define the audience, angle and funnel stage for your lead-gen strategy, then outline the metrics to track.
02 SME interviews and research
I use my journalism experience to extract gold-dust quotes and expert insights from your SMEs, then bring together research, knowledge and data from the GreenTech industry to enhance our white paper.
03 Write and refine
I produce a polished first draft, then we refine together to ensure our message is clear, credible and on-brand.
04 Launch and repurpose
I prepare all the additional assets we need for launch—landing page, social media copy, email sequence—then repurpose the asset into blogs and LinkedIn posts so we push value beyond the PDF.
05 Iterate
We review metrics, analyse lead quality and refine our approach to continue improving results.
Ready to increase SQLs?
If you’re a CMO, Head of Content or Content Strategist in GreenTech, and you’re ready to turn your team’s expertise into a white paper that fills your pipeline, let’s talk.